A comparison of AI visibility tracking tools for agencies: entry price, AI engines included, Google and Google Maps rank tracking, white-label reports and free trials, from each vendor's pricing page.
Prices and features checked on 3 October 2026 on each vendor's own pricing page. Prices change, and some vendors show different prices by country: follow the link in each row for today's price.
There are now a dozen tools that track brands in ChatGPT and other AI engines. They differ less in the charts than in what you get for the entry price: how many engines, whether Google rankings and Maps are in the same plan, and whether you can put your agency's brand on the reports. Here are the facts from each vendor's pricing page, including where another tool costs less than ours.
The cheapest self-serve plan of each tool. “Not listed” means the vendor's pricing page doesn't mention it, not that the tool can't do it.
€79/month, or −15% yearly
6: ChatGPT, Gemini, Claude, Perplexity, AI Overviews, AI Mode
Yes, with a 3×3 or 5×5 grid
3 you choose among ChatGPT, AI Mode, AI Overviews, Copilot, Gemini, Naver
On agency plans, from €205/month
Free trial, length not stated
$29/month (Lite, 15 prompts)
4: ChatGPT, AI Overviews, Perplexity, Copilot; AI Mode, Gemini, Claude as paid add-ons
Branded Looker Studio reports for agency partners on $189+ plans
$17/month, billed yearly only ($204)
17+ engines, credit-based
White-label dashboards from Growth, $385/month
€94.94/month per domain ($99 in the help center)
ChatGPT, AI Overviews, AI Mode, Gemini, Perplexity
In Semrush's separate SEO plans
Paid add-on, €19.18/month
No free trial for this toolkit
€109/month (Core), €87.20 yearly
Yes, 1,500 keywords, 3 locations
Agency Pack add-on, +€59/month, yearly only
From €179/month, standalone
AI Overviews, AI Mode, ChatGPT, Perplexity, Copilot, Gemini; Claude available
In Ahrefs' separate plans
ChatGPT, Perplexity, AI Overviews, Copilot
7 days, credit card required
$295/month, $245 yearly (Starter)
No trial; a free plan instead
$478.80/month, $399 billed yearly (Core)
ChatGPT, AI Overviews, Perplexity, AI Mode, Copilot
No public price (Enterprise)
Trial: ChatGPT, Gemini, AI Overviews
ADLinko OS prices exclude VAT. Competitor prices are copied as their pages showed them on 3 October 2026, in the currency shown.
The cheapest plan isn't always the cheapest tool. For an agency, what counts is what it costs to follow every client, and to show them the results.
Some plans include three or four engines and sell the rest as add-ons. Count what you'll actually need, ChatGPT and Google's AI answers first, and price the plan with those.
AI answers and Google rankings tell one story: the searches engines run, the pages they cite, the positions underneath. If the AI tool doesn't track Google and Maps, add the cost of the tool that does.
Prompt counts are measured differently: per day, per month, in credits. Translate them into clients × questions × frequency, and check whether projects and users are capped.
For an agency, the report is the product the client sees. Check whether white label is included, a paid add-on, or reserved for higher plans.
A trial long enough to see a few checks, without a credit card, tells you more than any table. Look at trial length and what it includes.
You want Google, Bing, Maps and six AI engines for every client in one subscription, reports under your brand included, and a public price you can check before talking to anyone.
Rankscale's and Otterly's entry plans cost less than ours. They track AI answers, not Google rankings or Maps, so compare them with what you'd still have to buy.
SE Ranking also tracks Google and Maps rankings next to AI engines. Its white label is a yearly add-on; ours is in every plan, and so are the agent and the client portal.
Software that asks AI engines like ChatGPT, Gemini and Perplexity the questions your customers ask, on a schedule, and records whether a brand is named, in what position and with which sources.
On the vendors' own pages on 3 October 2026, Rankscale's Essentials plan at $17/month, billed yearly, and Otterly's Lite plan at $29/month had the lowest entry prices. Neither lists Google rank tracking in those plans.
Among the tools in this comparison, ADLinko OS and SE Ranking list Google and Google Maps rank tracking in their entry plans. Semrush and Ahrefs offer rank tracking in separate SEO plans.
ADLinko OS includes white label in every plan. SE Ranking and Semrush sell it as an add-on; Peec AI and Rankscale include it in agency or higher plans; Otterly offers branded Looker Studio reports to agency partners.
The date at the top of the table is the day every price and feature was checked. Prices change: follow each vendor's link for the current price.
Compare it on your own clients: try ADLinko OS free for 30 days, with all six AI engines, Google, Bing and Maps. No credit card required.